Moving beyond keyword stuffing. Engineering semantic architectures, technical website audits, and data attribution.
"Building systems that scale impact and automate revenue."
|After travelling Australia and the world, I naturally fell into the travel industry, beginning my career and spending more than a decade with Qantas & Viva Holidays!
Those years initiated a spark for digital marketing assisting clients with marketing briefs and started the foundation for everything I do today.
When COVID hit and the travel sector collapsed overnight, I pivoted into digital marketing, first through SEO, then PPC, then deeper into UX, CRO, analytics, and CRM integrations leading to AI Automation and Agentic Development. What started as a survival career pivot became a full stack technical reinvention.
I pride myself on relationship-driven communication, commercial accountability, operational precision, and the ability to diagnose problems quickly across complex systems.
Began with SEO fundamentals — audits, keyword research, content briefs — before gravitating toward the technical layer. SEMrush, Google Search Console, Bing Webmaster Tools, and structured data became my daily toolkit to diagnose exact code blocks, crawl bottlenecks, and semantic gaps holding sites back.
Built search and shopping campaigns, implemented conversion tracking, and optimised ROAS through structured measurement and forecasting.
Used Microsoft Clarity, GA4 exploration reports, and Looker Studio dashboards to turn user friction points into measurable conversion opportunities.
Implemented CRMs end-to-end including requirements gathering, data migration, automation flows, and onboarding, merging systems thinking with marketing.
Engineered n8n workflows, API orchestration, Google Cloud Functions, Voiceflow agents, prompt engineering (reverse, one-shot, graph prompting), structured output pipelines, and AEO content systems.
Search & Shopping
GA4 Measurement
Inbound & CRM
Digital Foundations
Public Relations & Sales
Diploma in Public Relations
Central TAFE (2004)
Cert IV Business Sales
William Angliss (2018)
Concise Digital
Juicebox Creative
SEO, PPC, UX/CRO, CRM integrations, analytics, automation, and eventually AI and agentic development, often working across multiple disciplines at once.
Connect with Vince Baker for a tailored consultation. Get found, understood, and recommended across Search, Maps, and AI search engines.
Engineered AEObility using AEO best practices including Information Architecture and Semantic Lattice Mapping. Built a telemetry dashboard for real-time site auditing with an AI chatbot handover for intelligent data analysis.
Rebuilt structural search clarity and intent alignment for Baby Bento ecommerce. Replaced discount dependency with schema injection and conversational AEO content alignment, reversing organic momentum drop.
Mission and purpose to support parents and kids with engaging, healthy mealtime solutions. Origin story of the founder, brand values (Creative Partner, Love Made Visible, Inspiring Prep, Confident Eating), visual identity standards (typography & color palettes), and key messaging pillars (durability, safety, ease of use).
My background spans both marketing and technical systems, and I've learned how to integrate them so they support each other. Whether it's SEO, PPC, UX/CRO, CRM workflows, analytics, or automation, I look at how each piece fits into the broader digital ecosystem.
This blend of skills helps me translate technical insights into practical actions which helps to understand why something matters, not just what needs to be done.
Advanced reporting and analytics specialist with experience automating dashboards, improving data quality, and supporting decision-making.
Across complex systems, solving issues, shaping strategy, and delivering clear solutions.
Systems-minded marketer with a track record in strategy, communication, and implementation.
Delivering end-to-end automation with no-code tools, API integrations, and conversational agents.
Rare hybrid background across:
I'm looking for a part-time hybrid role, ideally up to four days a week, within an in-house marketing team or agency. I'm open to full-time if the right opportunity comes along.
I'm available immediately. My current contracting rate is $70 + GST per hour, and I'm seeking an employee package that is broadly equivalent once employment costs are considered.
Hi there! I'm Vince. I help Australian businesses get found and chosen across Search, Maps, and AI platforms with AEO, local SEO, and intelligent automation.
Ready to claim your brand's recommendations across ChatGPT, Perplexity, Claude, and Google Maps? Request a custom quote and strategy proposal designed specifically for your local business goals.
Transparent pricing tailored to your industry, locations, and competitor density in WA.
Receive a direct, itemised quote within 24 business hours. No spam, no high-pressure sales.